Nielsen says it's not what sites you visit but how long you stay
In a move that will definitely favor viral video sites over search sites, Nielsen/NetRatings is going to start ranking Web sites by how long people spend on them instead of by how many page views they get.
Comment: we think this is sensible and not before time as surely an advertiser is looking for the opportunity to impact the customer and therefore wants quality views.
quality of audience, and its depth of interaction and relationship with the product, whether print or online, should be a key part of the ad sales case. But it rarely seems to be....
ReplyDelete