Tiger replaced by elephant

Has anyone else seen the Accenture ads in Heathrow lately?

As you may remember they used to star Mr Tiger Woods. Well now - sticking with the animal theme - Tiger has been replaced by an Elephant on a surf board!

oh the irony......

Lebedev on verge of getting Indie

Ive just returned from South Africa where I got it on very good, very senior authority that the Indie deal is done and the buyer is Lebedev.

So disregard all the rumors of other buyers and of interest from 'prominent UK family' and watch the Indie story unfold under new ownership.

On strength of todays NRS news that Standard's readership has increased 113% since it went free its probably a fair assumption that Indie will try something similar along free or part free lines.

It could get very interesting as triple digit readership growth at the Indie (if it happened) would be a big enough event to cause advertisers to sit up and take notice of the paper for the first time in 15 years and it might even cause the Telegraph and Times mild concern.

Redundancy Deals at the Indy stopping Lebedev takeover?

Picking up on this morning's MediaGuardian lead story, to get the Lebedev deal done, journalists will be asked to halve their redundancy terms from 4 weeks pay for every year served, to 2 weeks pay, a number of things spring to mind.

Mr Lebedev obviously has grand plans to strip the carcass of the Indy even further back, which suggests a joint Standard/Indy editorial resource.

If there are journalists still at the Indy who have previously turned down a generous four week offer for each year served, that's surprising in itself. "Independent to finally break even next year" is a headline that's been trotted out every year for a while. To be left at the end of the dance, without chance of getting the same deal as everyone else, must be particularly hurtful.

As a combined business model - free London edition, with a free national edition - using the same resources - it's an interesting idea. How to distribute the national free paper and make it pay, will be a massive challenge, before getting onto branding issues.

We wait with interest

Farewell Times 2?

Reports this morning that Times 2 is to be axed, after a somewhat troubled life.

Born in a different age, when Editorial whim could predict a circulation uplift and bypass a business case, T2 ended up being a dumping ground for features, TV and fluffier content.

It never really worked, despite numerous re-launches and editorial changes, and never managed to carve out a niche as a destination section, rather than a generic catch-all.

Doubt it'll be missed by many, but will the main book improve with the absorption of the better T2 content? Placing the features pages back in will prove a harder challenge than pulling them all out, as there is the potential to disrupt the flow between domestic - international - business - obits and then into sport.

But then, that's why the Editor gets the big bucks, to make the best use of available content. Bit harder to do this on a print newspaper, than on a website, but that's the value of experience.

Two Dozen Carriers Worldwide Unite Against Apple’s App Store

Two dozen of the world's largest mobile-phone companies, including Verizon, AT&T, NTT DoCoMo, Deutsche Telekom, China Mobile and Vodafone, are teaming up to create an "open international applications platform,".

This is 'the industry's' response to Apple's success with its own iPhone App Store.

The announcement was made this morning at Mobile World Congress.
In addition to the 24 carriers, the GSMA and three handset manufacturers—LG, Samsung and Sony Ericsson —are also supporting the initiative.

Combined, the group reaches 3 billion subscribers worldwide, making it easily the largest app-store initiative.

This 'stop Apple' initiative is an extraordinary cross industry alliance and shows just how scared the industry is by Apple's success.

Will it work?

Alliances of this scope are exceedingly complicated on a human and technological basis.

Its also significant that there are massive players missing - Google is missing, no. 1 handset manufacturer Nokia is missing and Telefonica is missing.....

So let's wait and see.

In the meanwhile Apple and Google will continue to shake-up the industry and ultimately consumers will benefit so that's to the good.

Lebedev Gets Two More Weeks On Exclusive Independent Sale Talks

Alexander Lebedev, the billionaire Russian and owner of the Evening Standard is getting a two week extension on his exclusive negotiations to buy the Independent and Independent On Sunday newspapers. Extension enables him "to facilitate bringing these discussions to a successful conclusion"


Toby Constantine
Director | Market Evolution Ltd

Research | Analysis | Insight | Advice | Action


Sent from my handheld

iPad

Apple's forthcoming iPad tablet will cost as little as $229.35 for the company to produce, according to an estimate on Wednesday from research house iSuppli.

This makes things interesting doesn't it.

This lowish cost of production might well make it affordable (and viable) for publishers to package subscriptions with e-readers.

As we've written before we believe that this would prove popular with a broad cross section of consumers and is the model of the future.

We will run the maths and report back.

Toby Constantine
Director | Market Evolution Ltd

Research | Analysis | Insight | Advice | Action

Sent from my handheld

Yahoo! and Creme Eggs use Consumer Connect

Interesting looking development from Yahoo! working with Nectar data to target advertising at consumers based on their previous purchase history. Cadburys have become the first brand to properly engage with the service for their Creme Egg campaign.

We like smart uses of consumer data, this would look like a positive step forward.

Recession even hits the Premier League?

Spending in this year's January transfer window by Premier League football clubs ended up at about £30m, with £7m coming from a single player, Adam Johnson. This is well down on the £170m splashed out last year. Loans played a much larger part in plans this time round, with clubs reluctant to commit the cash.

So, is this a sign of the recession forcing belt tightening in the top flight? With the saga at Portsmouth becoming more dangerous (and ridiculous) as each day passes, and debt levels rising to worrying levels at other clubs, has the Premier League woken up to the realities of the consumer recession?

Short answer is obviously no, the TV revenue outweighs the money through the turnstile, but there is a definite sense that spending patterns have changed for a large number of clubs.

On a different subject, the first 3D broadcast of a live game was well reported and apparently well received. Will it catch on? I'd like to think so, but it will create fans-only pubs on match days, can't see it working well for non-footballing partners standing around without daft glasses on.

iPad

Lots has already been written about the ipad.

The nay sayers damn it as just an over sized iTouch and its fans say it's a radical step forward in convergence.

Whatever your point of view I'm pretty sure of 2 things:

1. consumer will buy it and in large numbers forcing more innovation, me-too products, and ultimately mass adoption. A great thing.

2.Whilst the ipad won't on its own 'save' print media (how can it?) it's launch marks a significant moment in the print industry's revolution - the moment when industry and consumer saw for themselves the future.

I'm a fan and I say thank you to Apple

Now it's time for the publishing industry to WAKE UP, stop whining and create e-content that people will 'want' to pay for.

The technology is arriving but it's less sure that the content is there to run on it.

The iPad - the future?

Yesterday saw the very high profile launch of the new Apple product - the iPad. Despite the fact it was widely expected to take the world by storm and signal the death of the increasingly popular Netbook it seems that the majority of the world's press have been left largely underwhelmed. Half an inch thick and weighing in nicely at 1 1/2 pounds the iPad looks the part but is it essentially just too big? Many insiders were expecting something that would actually fit in a pocket rather than have to be carried in a bag.

It is clear that Apple are aiming for people who are already their customers, the pad contains many similarities with the phone and the touch but the practicalities of its size are already being discussed. It is far smaller and lighter than a laptop, will undoubtedly be slicker and sleeker but it also clearly not aimed for business. It will seemingly be difficult to work on and so is aiming at the market as a leisure device. But can it actually do enough to be considered a ‘must have’?

The iPad has very little that is new or different from an iPhone and it appears that internet browsing and e-books are the fundamental selling points. Apple have signed deals with several major publishers including Penguin and HarperCollins and the iPad has an impressive library format for storing the books and an equally appealing reading format, described by many to be as close to reading a book without actually holding it in your hands.

Interestingly, Apple have also struck a deal with the New York Times who have specifically designed an app that showcases the power of the iPad perfectly, allowing readers to view content filled video clips immersed within an article. It is clear the NYT feels very strongly that the iPad will be a success, "The iPad combines the best of print with the best of digital, all rolled up in to one," according to Martin Nisenholtz, a senior executive at the newspaper, "It's something you can really immerse yourself in. We're pioneering the next version of digital journalism." This sounds like a full multi-media experience, bringing static content neatly to life.

A bold statement indeed, could this really be the future of digital news? Would people be more willing to pay for content on an iPad (or similar) than on a netbook or PC? Perhaps, perhaps not. Our thought is that it is just slightly too big for the pocket and surely liable for damage in a bag, if you wanted to read from it, or play a game, or surf the net surely it would be easier if your device was pocket size and less obvious?

It is definitely too early to say how well the iPad will sell, still relatively few people have actually seen one in action, but what we can be sure about though is that competitors will be quickly developing their own alternatives and that Apple have, once again, pushed technology firmly, but accessibly, into the future.

Would KRM sell Times Newspapers?

Rumours are the fuel that keeps the media bonfire burning warmly during these cold winter days, and there's a very interesting one doing the rounds at the moment. Is Times Newspapers Ltd up for sale? Acquired in 1981 by Rupert to sit alongside the more profitable News Group Newspapers, and undoubtedly occupying a place in the great man's heart, this rumour would in recent times have been laughable.

Now though, could there be a grain of truth in it? With the move to digital paywalls imminent, and the group registering £50m+ losses in recent years, would NewsCorp consider disposing of this prize asset? With James having firmly replaced Les, is their enough ink in the blood at the top of the tree to keep the Papers at any cost? The recent decision to move from free home delivery to paid for delivery for Times+ customers, and increase the cover price to £1, suggests a need to tighten up on revenues is moving further through the business. It'll be interesting to see how many customers drop the home delivery now that a weeks worth of newspapers will cost them over a tenner.

Throw into the mix the ruling by Ofcom that Sky has to wholesale its prized sport assets, diluting potential profitability, then these are challenging times across the News Corp portfolio.

That said, it's one of the few newspaper groups I'd buy at the moment. Good audience, a lot of good strategic work already done, maybe all it needs is to be unbound from the restraints of a big Corporation to survive and flourish in this new age.

68,979 downloads for Guardian news app

The Guardian has claimed that its readers are happy to pay for online content citing the success of their iPhone application. According to the newspaper their app has been downloaded 68,979 times in the first month of its release. The app costs £2.39, an expensive price considering similar apps from the Telegraph, Independent and Financial Times are all free, but it has climbed steadily up the UK App store charts and as a result is now available in other European countries, the US and Australia.

The Guardian claims that one reason the app has been so successful despite the price tag is the impressive number of downloads available on the app. As a result the app ‘proves to the industry that users are willing to pay for a news application.’

Our question would be whether this is a more of a reflection on the Guardian’s technologically minded readership, many of whom will be regular iPhone users and Guardian loyalists? Our view is that this isn't definitive proof that readers are willing to pay for online news content. More to come in this area over the next few months.

YouTube to show live sports

Cricket is not normally a sport we talk about on this blog, mainly because up until now the sport has been well governed by its television backers. Today however, the IPL (Indian Premier League) a twenty20 league noted for its extravagant salaries and very limited exposure in the UK announced they had completed a deal with YouTube to show 59 matches live, all around the world.

This is not the first time the online video channel has dabbled with big events, its streaming of a U2 concert proved very successful, and we feel that this is only just the start. The YouTube ‘brand’ is already well developed and with the much anticipated launch of Apple’s tablet coming soon it is possible live TV streamed from YouTube could become a staple for the modern media generation.

Talent spotting

This year will apparently be the toughest year for graduates to be finding employment, with 25% of jobs being taken by those who graduated in 2009. There should be a pool of people with the potential to grow into excellent employees who will be left waiting for their opportunity.

Strikes me that smaller agencies with similar expertise and specialisms should work together and offer internships to a pool of this undeveloped talent, allowing the best and most enthusiastic to spend 4 weeks in one agency, then another 4 weeks at the second agency, and the third month at a third agency - allowing them to experience a range of work in a number of businesses. Would allow us smaller agencies to see a number of people in action, without the headcount investment, and save ourselves paying any headhunters. Anyone else think this is a good idea worth developing?

One Screen to read them all

Pixel Qi's low power displays can switch between colour and ereader-like black-and-white bridging the gap between computer and ereader.

This is significant as it means that very soon we will see devices that can handle e-content - colour, video and black-and-white. Convergence is truly on its way.

Half of employers 'reject a potential worker after look at Facebook page'

Almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages, research has found.

Bosses are now using the popular social networking site as a tool to double check how likely it would be that their new worker would take a sick day for being hungover or on drugs the night before.

And job seekers were being found out for lying about their qualifications, with employers checking their Facebook pages to see if their online details matched their resume.

One in 10 were knocked back for boasting about drinking and drugs online, 13 per cent were vetoed for making racist comments and nine per cent were overlooked for placing racy photos on their Facebook page.

Big Brother employers reported the biggest online mistake that job seekers made was lying about their qualifications but having their real academic record available for all to see on line.

There were 38 per cent of job seekers knocked back for boosting up their qualifications on their resume and then getting caught on Facebook.

Examples of online posts that have caught employers' eyes include:

* Employee X "wishes his desk was near the television to watch the cricket at work

* "It's one para weekend for me".

* "Tramp related hangover"

More than four in 10 employers discarded a job seekers resume after checking their Facebook page, a survey of 450 employers for careerbuilder.co.uk found.

Career Builder president Farhan Yasin(ok) said job seekers could have all the skills needed for a job but fail to secure their dream job because they had been sloppy about what they posted online.

"More employers are now using social networking sites to uncover any digital dirt," he said.

"Job seekers are urged to be mindful of the information they post online. They are indirectly communicating with potential employers.

Mr Yasin said social networking sites like Facebook could be a bomb waiting to go off in the background checks employers do on potential recruits.

"Social networking is a great way to make connections with potential job opportunities in 2010 and to promote your brand across the internet," he said.

"Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications."

Mr Yasin said there were simple things job seekers could do to protect themselves from prying employers' eyes online.

"Clean up digital dirt before you begin your job search. Remove any photos content, and links that can work against your in an employers' eyes," he said.

"Consider creating your own professional group on sites like Facebook to establish relationships with business leaders, recruiters and potential referrals."

Mr Yasin said no employer likes whinging employees.

"Keep your gripes offline. Keep the content focuses on the positive, whether that relates to professional or personal information. Make sure you highlight specific accomplishments inside and outside work," he said.

"Don't forget others can see your friends, so be selective about who you accept as friends. Monitor comments made by others and consider using the block comments feature or set your profile to private so only designated friends can view it."

Thanks to the Daily Telegraph for this article.

HP Tablet Computer

LAS VEGAS (Reuters) - Microsoft Corp Chief Executive Steve Ballmer unveiled a new Hewlett-Packard Co tablet computer on Wednesday, beating Apple Inc's hotly anticipated move into the market.

Google's Nexus One reviews

“I like very much the way social-networking information, including status messages, is integrated into the contacts app. One tap on a person’s picture in Contacts lets you quickly choose whether to call, email or message her, or map her address—all without opening the contact card itself. I also liked the pictures and videos I was able to take with the five-megapixel camera and flash, which I preferred to my iPhone’s camera. You can even view a photo slideshow or listen to music when the phone is in the optional desktop dock.”
Walt Mossberg, All Things Digital

“Overall, the phone is good enough that it's conceivable in a way that it wasn't a few months ago that we'll see a replay of Apple's experience in the PC market twenty-five years ago, in which Apple's fit and finish was unquestionably superior, but a commodity platform that was "good enough" and available to the entire industry ended up taking the lead.”
Tim O’Reilly, O’Reilly Radar

“Android, including the new 2.1 version, isn’t as smooth as the iPhone. One needs to make more of an effort on the Google Phone to get things done. I guess you can blame that on the lack of multitouch features. Now don’t get me wrong — Android 2.1 running on Nexus One is pretty darn good. Just not as good as an iPhone. It feels somehow disjointed – much like all the other Android phones. When you install non-Google applications, they don’t quite have the tight integration of Google-based apps. Of course, that’s the downside of an open platform, one not entirely controlled by a single entity.”
Om Malik, GigaOM

“Finally, the Nexus just doesn’t attain the iPhone’s fit and finish. The buttons under the screen (Back, Menu, Home, Search) are balky, often ignoring your finger-presses completely. One of the animated wallpapers freezes the phone with a message that says: “Sorry! The application Android Live Wallpapers has stopped unexpectedly. Please try again.” (Note to Google: I did. The same thing happened.) But maybe it doesn’t matter if the Nexus One isn’t nirvana. Google says it’s only the first Google phone of many, with one store to sell them all.”
David Pogue, New York Times

“The noise cancellation feature is particularly useful. The device has a second microphone on the back that monitors inbound noise and automatically cancels it out (anyone who’s used Bose noise cancellation headphones on a long flight will appreciate this). It does a great job of canceling out machinery and wind noise on the other end of the call. In my testing, call recipients noticed a substantial increase in call quality on this phone v. either the Droid of the iPhone. Look for other phones to quickly add this feature, it’s a must have.”
Michael Arrington, TechCrunch

Google Phone - Nexus One

Google finally announced its own mobile handset yesterday, the Nexus One.

There has been a lot of hype built around this launch and lots of thought into its consequences. Why would Google risk a rare move from software into hardware?

The obvious answer is to break the stranglehold Apple has on the mobile web through its iphone and App store franchise.

But the answer is bigger than that.

Its another move in a carefully constructed plan by Google to retain its leadership as computing shifts from one generation to another. Mobile is a game changer. As people increasingly rely on powerful mobile phones instead of PCs to gain access to the Web, their surfing habits are bound to change. As a result Google's economic model is under threat.

'The new paradigm is mobile computing and mobility. That has the potential to change the economics of the internet business and to redistribute profits yet again' David B. Yoffie, a professor at Harvard Business School.

Now Google saw the threat posed by mobile long ago and are well prepared making shrewd moves before Nexus One. In fact Google have been busier and have invested more than their rivals. Their mobile operating system Android has grown fast and is already beating Microsoft in mobile. They are trying to buy AdMob, the leading mobile ad placement company. They bought Grand Central a smart call handling services company. They've invested in mapping (recognizing services based on location are going to be critical particularly in ad placement).

Yes this is defensive but its also a recognition that mobile is going to be bigger, far bigger than PC and gives them a great place to grow revenues. All in all its the only place for them to be.

As for Nexus One it doesn't look that amazing when compared to iphone but that in itself doesn't matter. The game is much bigger and much more important than that.