Interesting discussion in todays FT, which I digested over a rollmop herring and rhubarb breakfast in the hotel in Copenhagen. In essence, Enterprise 2.0 will evolve to be the business equivalent of MySpace - a community based approach to business, with shared interests/forums on business topics. I wondered if the FT was best placed to drive this type of social networking - but maybe they would consider this beneath them/not in their remit. One for us all to think through - is there actually a need for this type of business social networking
isnt this a case of traditional mainstream media brand leaping onto speeding bandwagon. whars linkedin if not a professional networking site?
ReplyDeleteim not against the idea by the way and I personally believe the FT brand will stretch