Tuesday, 18 September 2007

Creeping integration?

There is no doubt that Daily and Sunday Telegraph are moving towards a 7 day operation. Todays appointment of Damian Reece as business head across both titles and telegraph.co.uk is further evidence that integration is not coming its already well underway.

Do we as readers care?

No - as longer as the efficiencies and cost savings are re-invested in continuing to improve the quality of the product, delivery and services.

Yes - if it results a bland, homogenuous, one look and feel newspaper.

Who is next The Times and Sunday Times?



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1 comment:

  1. Anonymous19 September 2007 at 17:08

    In a sector where revenues are shrinking, and costs have already been cut heavily, there's only so long before management have to move towards more integrated 7 day operations.

    There's only so much fat to trim, and most newspaper groups are going to have to start more drastic surgery

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