When I posted notes on Metro Q3 figures (below) what I failed to realise was that they were the worst set of quarterly figures in the publisher's twelve-year lifetime (source:WARC). Ouch!
As said below we think the fundementals are good but radical surgery is undoubtedly required. Competition has increased distribution costs and reduced advertising yields - not good when your revenue model is sole source!
Real value is in delivering a known and global youthful audience across multiple platforms for advertisers AND nurturing a direct relationship with the 20m readers.
Staying with Free market for one more second. One imagines that Metro is not alone in feeling pain . The drives of the free market are the same for everyone in it. Therefore we should expect to see more poor news from the sector. Time for consolidation?
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