Telegraph Media Group's partnership with AdGent 007, a global digital advertising services company to sell ads abroad, makes a lot of sense.
British Newspapers are very popular abroad and as recorded here in a previous post well over 50% of online usage of newspapers comes from outside the UK
The Telegraph does particularly well abroad - according to the latest ABCe audit, it recorded over 18.4m unique users globally, an increase of more than 150% over the previous year.
In a market where newspapers are experiencing the 'double whammy' of falling circulation and (fast) falling advertising revenues this kind of deal is very sensible and potentially very important.
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