Tuesday, 26 August 2008

Clever Vending - under utilised

Electronics retailer Best Buy has installed vending machines at 8 major US airports.

It's a pilot program for the company's new Best Buy Express kiosks, which are large vending machines that carry cell phone and computer accessories, digital cameras, flash drives, MP3 players, headphones, gaming devices, travel adapters, and other items that are likely to appeal to customers on the go. Prices are similar to those in Best Buy stores.

Best Buy is targeting travellers in search of last-minute gifts, as well as those who need a replacement for a gadget or accessory they forgot to pack or lost along the way.

Ive always thought vending was under utilised. Serves as the ultimate in convenience retailing and a huge visual
brand ad. This stuff is going to get really big when we can use our phones to pay (as in Japan and Finland etc)

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