There are 3 things that UK newspapers must do to ensure they survive and thrive in 2009
1. subscription - get your purchasers on a contract, onto a database and into a relationship
2. customer relationship management - recognize and reward purchase loyalty
3. monetize reader relationship with 'direct to customer' sales of goods and services
Its that simple ;-)
If there is anyone out there in Newspapers who would like to chat about how to execute these 3 critical strategies please let us know. We are here to help.
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