Thursday, 20 August 2009

Video Ads in Magazines

Pepsi break new advertising ground in the US next month with a full motion video ad in the magazine Entertainment Weekly.

Made possible by a wafer thin video screen built into the page supplied by a company called Amerchip the technology works much like the moving pictures of the Daily Prophet newspaper seen in Harry Potter films.

The cost of all this is prohibitive right now (estimated to be low seven figures for 100,000 copies) but soon(ish) such advertising strategies will be common place when electronic paper is the order of the day. And that time is coming.

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