Axel Springer & Metro International join forces. Sign of things to come?

Metro International and German publisher Axel Springer, will join forces in the Hungarian press market.

Springer publishes regional newspapers in Hungary as well as a Sunday paper, a business paper and magazines. Metro International owns free daily Metropol (290,000 copies). Together the publishers aim to reach 1.3 million daily readers in Hungary.

Is this a sign of bigger things to come?

Axel Springer is the giant of European publishing (over 150 newspapers and magazines in over 30 countries).

Metro International is 'worlds largest newspaper' read by 17 million people a day in 18 countries.

Springer is acquisitive and Metro is for sale.

Watch this space as we feel sure that if Hungary works out then Springer will pounce.

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