iPad

Apple's forthcoming iPad tablet will cost as little as $229.35 for the company to produce, according to an estimate on Wednesday from research house iSuppli.

This makes things interesting doesn't it.

This lowish cost of production might well make it affordable (and viable) for publishers to package subscriptions with e-readers.

As we've written before we believe that this would prove popular with a broad cross section of consumers and is the model of the future.

We will run the maths and report back.

Toby Constantine
Director | Market Evolution Ltd

Research | Analysis | Insight | Advice | Action

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