On the 10th anniversary of Googles' launch the Association of National Advertisers sent a letter objecting to the proposed Internet search advertising partnership between Yahoo Inc and Google Inc to government regulators reviewing the deal.
Good.
The intended deal between these two giants of search isnt good news for advertisers and they should fight it hard. The alliance will see Google/Yahoo control 90% of search advertising inventory in the US..........
Call me old fashioned but 90% of the power held in only two hands isnt good for anyone (apart from those holding the power).
Its about time those holding the ad budgets began to exert some influence over digital channels as its they that fund the extraordinary growth of Google etc
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