SAN FRANCISCO (MarketWatch) -- Ticketmaster Entertainment Inc. and Live Nation Inc. are considering a merger in a deal that would consolidate two of the most powerful forces in the music industry, according to a media report late Tuesday.
The online edition of The Wall Street Journal, citing unnamed sources, reported that the new, combined company would be called Live Nation Ticketmaster, and would bring together the world's largest concert promoter with the world's dominant "ticketing and artist-management" company.
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Strikes us that this is exactly the kind of deal that should get done in recessionary times. Strategically sound and Im sure commercially a must-do.
Weve been following the rise of Live Nation here at Market Evolution and have always liked their 360 degree model but it was clear that they had over stretched and some kind of merger was on the cards as the credit crunched. Its also quite interesting to note that Live Nation stopped using Ticketmaster for its ticketing favouring their own yet to be built system. We heard that the system build was extremely delayed and full of problems - another reason why this merger makes sense?
Our thanks to Steven Meisel for the Madonna pic.
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