Seems like yesterday rumours (reported here) were in fact true! Rupert Murdoch has opened talks with Yahoo in an attempt to thwart Microsoft and grab more of the web for himself.
The proposal is a little complicated to say the least and is all about combining Yahoo and News Corp digital assets that include MySpace and Fox Interactive and lots of other consumer facing digital stuff. Murdoch would end up being a significant shareholder in the combined Co and would - surprise, surprise - have control.
We wondered last week about the practical difficulties inherent in the Microsoft/Yahoo tie-up but they are tiny in comparison to this proposal.
Media and technology - we love it