Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Thursday, 14 February 2008

Sly old fox enters the henhouse

Seems like yesterday rumours (reported here) were in fact true! Rupert Murdoch has opened talks with Yahoo in an attempt to thwart Microsoft and grab more of the web for himself.

The proposal is a little complicated to say the least and is all about combining Yahoo and News Corp digital assets that include MySpace and Fox Interactive and lots of other consumer facing digital stuff. Murdoch would end up being a significant shareholder in the combined Co and would - surprise, surprise - have control.

We wondered last week about the practical difficulties inherent in the Microsoft/Yahoo tie-up but they are tiny in comparison to this proposal.

Media and technology - we love it

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