We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.
The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.
This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.
Monday, 6 October 2008
How old do you have to be before you are brand conscious?
My 6 year old wants an iPod.
Not just any MP3 player, but an iPod.
He's 6 and brand literate already. Slightly scary to see the power of advertising on one so young.