Murdoch visits newsagents

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Fantastic story in The Guardian about Rupert Murdoch visiting newsagents.

I'm not surprised at all by this (although few billionaires would have the same inclination). Murdoch remains totally committed to and focused on newspapers. He remains energetically interested in the dynamics of the business and where the faultlines are and where improvements can be made and what better place to hear it as it actually is than from the the mouths of newsagents.

He,also, loves to wrong foot his management with first hand experiences of the market place. It reminds of an story from the early days of Sky when Murdoch evaluated Sky dish sale success on the number of dishes he had counted from the back of his car on the journey into London from the airport!