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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 15 September 2010

National Brands success with social shopping - Hazchem National Newspapers

Hot on the heels of The Gap's staggering success with social shopping juggernaut Groupon in the US (400,000 groupons were sold and $11m of revenue was generated) its the turn of Virgin America to try out the deal-of-the day platform and generate huge success of their own.
Partnering with Loopt (the location-based social mapping service that allows individuals to use their location to discover the world around them) Virgin America offerred people two-for-one tickets to Cancun or Los Cabos from California. The offer proved a smash with consumers and Virgin America recorded its fifth highest revenue day ever.
This is significant stuff. It illustrates that the deal-of-the -day mechanic which uptil now has been the exclusive domain of regional and local brands can work for national brands on a countrywide basis!
We've blogged here on the threat from the rise of social shopping to local and regional newspaper groups advertising revenues but maybe national newspapers should be worried too? How long will it be before Groupon or livingsocial start offerring national deals in the UK and why wouldnt they it looks like great money!!

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