Sales of the Independent's cut-price spinoff i are thought to have dropped to close to an average daily sale of 70,000 since launch, with no official circulation figures expected to be revealed until next year.
The 20p weekday daily launched on 26 October with a flurry of media coverage helping to drive paid-for sales of about 180,000, according to several sources.
In the third week after launch, the week commencing 8 November, average daily sales ranged from about 75,000 to 85,000; by the end of last week average daily sales appeared to be hovering close to 70,000 to 73,000, according to industry sources.
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