Free London afternoon paper thelondondon (News International) lost nearly £17m (€22m) in the first ten months (September 2006 - June 2007). Turnover in that period was £8m.
Launching costs and slow start for ad sales are held responsible for the loss.
Thelondonpaper has a staff of 52 people, 33 working in editorial positions. Circulation is around 500,000. (Guardian)