Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 27 May 2008

11th Hour fails to captivate

Channel 4's 11th Hour DiCaprio documentary written about here failed to attract the viewers last night

It was somewhat embarrassingly beaten by Meerkat Manor on BBC2, which was watched by 1.3 million viewers, a share of 6% between 7.50pm and 8.15pm. Why are we surprised? Animal docs have always been big pullers havent they. Shame there wont be a planet for them to live on unless we wise up!

It was also beaten by the cricket highlights on Channel Five, which attracted 900,000 viewers and a 5% share between 7.15pm and 8pm, for coverage of England's third-dad fightback in the second test against New Zealand.This isnt surprising either is it? Its rare engalnd show some real grit on the sports field and they did and it was worth a look.

That said some 800,000 people did tune in and you know what thats 800,000 who are better informed and perhaps more tuned in to the serious threat we pose to the health of the world.

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