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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Thursday, 8 May 2008

Reuters: newspapers will go free

Reuters reported today that a slight majority of newspapers editors think that newspapers will be free in the future because that’s the only way to compete with the internet. The report was conducted by Zogby International for the World Editors Forum and Reuters.

Repondents are more leaning to free than a year ago while Europeans are the moste careful: “56 percent of respondents believed that the majority of news, be it via print or online, would be free in the future. That was up from 48 percent who answered yes a year ago. Those leaning towards the free model mostly came from ‘emerging’ newspaper markets in areas such as South America, Eastern Europe, Russia, the Middle East and Asia where 61 percent of respondents believed news would be free. Respondents in Western Europe were less likely to believe in news becoming free, with 48 percent of news executives thinking it likely, while North American editors were on par with the average.”

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