This sounds like a really good idea and one that - finally - recognises that freedom and choice are crucial......
Time Inc just launched Maghound, a mix and match service for periodicals. Maghound members don't subscribe to a fixed set of magazines. Instead, they pick the number of magazines they'd like to receive every month, and can then change the selection of titles as often as they like. One month they might select Food & Wine, Forbes and Women's Health, before switching to People, New York Magazine and Smithsonian. (While the current selection of 200 titles isn't as substantial as many magazine lovers would like, it does obviously include magazines that aren't owned by Time Inc.)
Freedom of choice extends to membership terms, too—customers don't have to commit to an annual contract and can cancel at any time. And pricing is tiered: USD 4.95 for three titles a month, USD 7.95 for five, USD 9.95 for seven titles, and USD 1 per title for eight or more titles. To keep track of their mix of magazines, members can view expected delivery dates in their online account.
No comments:
Post a Comment