Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 17 September 2008

Metroexpress no more in Croatia

Newsflash: Metro International has closed its franchise operation in Croatia, which published the free newspaper Metroexpress in Zagreb. The company's decision followed poor results over the past six months.

This surprises us. Croatia is a fast growing economy with a fast growing - young - professional class which should be perfect reader material for Metro.

So what went wrong?

Well the failure in Croatia above all is yet another example of the weakness of the FREE model. Being totally dependent on a single revenue stream as the FREEs are isnt great by any measure. Its worsened by having that single revenue stream derived entirely from (physical) advertising in this increasingly digital market. Additionally costs of print/production and the big cost associated with unique by hand distribution model weigh heavily on the balance sheet.

Credit To Metro CEO Per Mikeal Jensen who continues to rationalise and consolidate which is exactly the strategy in these challenging times. He has got the focus, energy and board support necessary to realise Metros' potential to be profitable.

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