The rumors appear to be true: Newsweek will amputate up to one million copies from its 2.6 million circulation, according to Wall Street Journal sources.
This sounds sensible.
All 'dead tree' publications have to slim down. They have work harder on rewarding their loyal subscribers rather than casual purchasers. And rely more on digital channels.
Clearly a big, big change for the 73 year old magazine and a painful one, but its a strong and established brand and I for one think its future is bright
No comments:
Post a Comment