Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Thursday, 29 January 2009

Newspapers - how to survive and thrive in 2009

There are 3 things that UK newspapers must do to ensure they survive and thrive in 2009

1. subscription - get your purchasers on a contract, onto a database and into a relationship

2. customer relationship management - recognize and reward purchase loyalty

3. monetize reader relationship with 'direct to customer' sales of goods and services

Its that simple ;-)

If there is anyone out there in Newspapers who would like to chat about how to execute these 3 critical strategies please let us know. We are here to help.

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