Is the Microsoft Yahoo deal back on?
Having failed to buy Yahoo for $21.3bn in 2008 it seems that Microsoft are still keen to do something.
Why?
Well its all about search revenues of course.
Google have the market completely stitched up with 64% of the 'data share market' and an alliance between these two would represent some form of credible alternative for advertisers.
Microsoft/Yahoo believe that they would generate revenues above their combined market share because they would provide the only alternative to Google.
The bottom line is both urgently need to do something as individually they are nowhere in search and moreover someone has to stop (or least slow) the Google runaway train.
Get to it guys!
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