Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 14 April 2009

Microsoft & Google back on?

Is the Microsoft Yahoo deal back on?

Having failed to buy Yahoo for $21.3bn in 2008 it seems that Microsoft are still keen to do something.


Well its all about search revenues of course.

Google have the market completely stitched up with 64% of the 'data share market' and an alliance between these two would represent some form of credible alternative for advertisers.

Microsoft/Yahoo believe that they would generate revenues above their combined market share because they would provide the only alternative to Google.

The bottom line is both urgently need to do something as individually they are nowhere in search and moreover someone has to stop (or least slow) the Google runaway train.

Get to it guys!

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