Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 6 April 2009

Twitter - big but not that big!

Twitter is the new golden child of the media world. 

Everybody it seems has gone twitter mad - celebrities and actors are living their lives in the open on twitter and so are millions of us. 

Rumours abound that Google will acquire it at some astronomical valuation.

Well yes but hold on one second.......

Its worth taking a moment to remember that twitters' worldwide user base is 1.2m and thats about the same of the Sunday Times weekly circulation (and that doesn't include online hits)

Isnt it about time that newspapers got together to promote their reach and impact? Maybe its time to get a new pr company! 

Newspapers have to get on the front foot and FIGHT or risk being buried by all the hype that surrounds these fast growing social media companies

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