Everybody it seems has gone twitter mad - celebrities and actors are living their lives in the open on twitter and so are millions of us.
Rumours abound that Google will acquire it at some astronomical valuation.
Well yes but hold on one second.......
Its worth taking a moment to remember that twitters' worldwide user base is 1.2m and thats about the same of the Sunday Times weekly circulation (and that doesn't include online hits)
Isnt it about time that newspapers got together to promote their reach and impact? Maybe its time to get a new pr company!
Newspapers have to get on the front foot and FIGHT or risk being buried by all the hype that surrounds these fast growing social media companies