'A lot of people seem bothered by the difference between old media and new media. And which kind of agency does what.
We like to look at it this way.
The first cave paintings were painted by cavemen around 32,000 years ago. The first newspaper, The Relation, was published in Germany about 400 years ago. The first big poster campaigns appeared in France in the late1800s.
TV was invented in 1922. Twitter in 1935. Don't believe us? Check this link. http://thenextweb.com/2008/08/12/twitter-invented-in-1935/ The internet was invented by the American military in the 1960s. (They must have been taking acid.) Mobile phones in the 1970s. Etc.
So we figure, when you look at it comparatively, everything is new media except cave paintings. So let's just call it all media, shall we, and get on with it.'