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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Tuesday, 14 July 2009

ShortList gets a sister

It seems that the highly popular and (we believe successful) ShortList is going to joined by a sister.

The free upmarket women's weekly will be called Stylist and launch in late September/early October.

Former IPC executive Glenda Marchant has been appointed publisher and it will be edited by the editor of Bauer's More!, Lisa Smosarski.

The title will be handed out every Wednesday via a network of street vendors, initially in six cities including London, Manchester, Glasgow and Birming­ham, with a distribution of 400,000. (source: Brand Republic)

Good Luck to them. Ballsy in this market, but it goes to show get the product and the distribution right and the audience and then the ads will follow

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