The free upmarket women's weekly will be called Stylist and launch in late September/early October.
Former IPC executive Glenda Marchant has been appointed publisher and it will be edited by the editor of Bauer's More!, Lisa Smosarski.
The title will be handed out every Wednesday via a network of street vendors, initially in six cities including London, Manchester, Glasgow and Birmingham, with a distribution of 400,000. (source: Brand Republic)
Good Luck to them. Ballsy in this market, but it goes to show get the product and the distribution right and the audience and then the ads will follow