on the day that the iPad lands in the UK Apple has overtaken Microsoft to become the largest technology company by market value, crowning a stunning corporate comeback.
After more than three decades of rivalry between Steve Jobs and Bill Gates, the founder of the iPad maker saw his company take the lead on Nasdaq.
When the New York markets closed on Wednesday, Apple was worth $222bn – short only of ExxonMobil. Microsoft was valued at $219bn.
The moment says much about how technology and business strategies are changing. But it is above all a triumph for Mr Jobs who has consistently defied conventional wisdom and taken big risks in new industries with entrenched powers, overthrowing the establishment in the music and mobile phone businesses and staking out new ground.
This clearly says alot about Apple but what does it say about Microsoft? After 3 decades on top and once so powerful it was viewed as anti-competitive and many thought it should be broken up its stumbling.
Beaten in mobile, beaten in games consoles and with software moving to a pay-as-you-use service in the cloud its truly a gloomy moment for them.