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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Wednesday, 2 June 2010

Web-only TV

We've long taken a keen interest in web-only TV and its been a surprisingly quiet market. But now it seems to have burst into life with the imminent launch of 2 high profile web-only launches in UK.

First off comedy star David Baddiel is debuting in FA Dave, a web-only series on (yes you've guessed it) UKTV's Dave channel.

Fashionistas Trinny and Susannah are back on screen with a web-only series entitled Trinny and Susannah - What They Did Next.

Their 16 episode mockumentry goes out exclusively on ivillage.co.uk and is then available across the web via a group of super distributors.

You can view the trailer of the show right now on their website.

The T&S model might give us a clue about how future commercial models might work. Producers TM5 have sensibly underpinned the show with sponsor money from ivillage and Westfield and are augmenting with ad sales.

Let's see how these two perform but I suggest that if these shows go well they might provide some much needed impetus for the web-only format.

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