Couple of interesting developments in the battle for online content:
Rupert Murdoch has acquired Skiff from Hearst and a stake in Journalism Online. These two deals are significant because Skiff is an online store for content and an e-reader and Journalism Online is a platform that alllows content producers to charge for content. This is clearly Mr Murdoch buying up the pieces or building blocks required to let people buy and enjoy content online from a wide range of producers over a wide range of access devices. Sound strategy
Google looks likely to launch its own content payment platform newspass. This was rumoured last year but now it appears that its happening and will be live by end of the years according to PaidContent.org.
As the battle hots up the race is on to get the access platform and the payment technology out there and adopted by consumers. Who would you back to win that race?