Welcome to Market Revolution's blog



Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.





Tuesday 7 August 2007

Business models continue to change

From Mediaguardian and FT.com

US online adverts to overtake newsprint ads in 2011

The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011. That's the finding of a widely-watched annual report by Veronis Suhler Stevenson. It forecasts that online advertising will grow by more than 21% a year to reach $62bn (£30.37bn) in 2011, making it bigger than newspaper advertising, which is expected to total $60bn (£29.57bn) that year. (Via FT.com)

1 comment:

Toby said...

US follows hard on the heals of the UK where online over took newspaper advertising a few months ago.

question remains how can newspaper stem the outflow of advertising revenues from their pages to online competitors and much more excitingly how can they harness online to generate new revenues from their audience relationships