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Tuesday, 7 August 2007

Business models continue to change

From Mediaguardian and FT.com

US online adverts to overtake newsprint ads in 2011

The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011. That's the finding of a widely-watched annual report by Veronis Suhler Stevenson. It forecasts that online advertising will grow by more than 21% a year to reach $62bn (£30.37bn) in 2011, making it bigger than newspaper advertising, which is expected to total $60bn (£29.57bn) that year. (Via FT.com)

1 comment:

sangalaki said...

US follows hard on the heals of the UK where online over took newspaper advertising a few months ago.

question remains how can newspaper stem the outflow of advertising revenues from their pages to online competitors and much more excitingly how can they harness online to generate new revenues from their audience relationships