Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 7 August 2007

online publications brand trust?

More than three-quarters of newspaper and magazine readers regard web publications as just as trustworthy and reliable as their print counterparts, according to research.

this is so interesting - when we last polled readers on print versus online brand trust the results were the reverse of these latest numbers.

its critical that print maintain and builds on its trust and quality values as they are hugely important in battle to strengthen audience relationship.

we will repoll our respondents and publish the data. i hope to be able to tell you that results soon.

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