More than three-quarters of newspaper and magazine readers regard web publications as just as trustworthy and reliable as their print counterparts, according to research.
this is so interesting - when we last polled readers on print versus online brand trust the results were the reverse of these latest numbers.
its critical that print maintain and builds on its trust and quality values as they are hugely important in battle to strengthen audience relationship.
we will repoll our respondents and publish the data. i hope to be able to tell you that results soon.