Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 6 November 2007

Spinning Around

We raised a slightly quizzical eyebrow on hearing the news that the pint-sized Princess of Pop, Kylie, is launching her own social networking site, allowing fans to congregate together in cyberspace and interact with all things Minogue.

On reflection though, this is another sign that the digital world continues to radically change the traditional music business model. The Kylie brand now covers music, underwear, fashion, perfume, touring, CDs, DVDs and downloads - and social networking is a brave but possibly inspired digital extension.

Knowing your audience is crucial to success, and if Kylieworld takes off, not only will Kylie know her audience, but she'll have them in one place, known by name, in a relationship and individually addressable. A marketer's dream.

We'll be signing up, to see how we get treated. And whether we get to wear some sequins and feathers in the office.

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