Steve Jobs revealed the new iphone yesterday and WOW.
Its 3G so much much faster, 3 x faster in fact than its predecessor. Good news for business users.
And it lasts longer (new phone can get 300 hours of standby time, five hours of talk time on a 3G network, five to six hours of high-speed Web browsing, seven hours of video and 24 hours of audio according to Jobs).
And perhaps most importantly in these economically challenged times it costs $199 — $400 less than the original iPhone.
Faster and cheaper so far so good.
Perhaps the coolest additional feature is the built-in global positioning via satellite. The older phone triangulates a user's position via cell-phone towers. The new one has a GPS receiver that can track a user in real time. Jobs showed off the GPS capabilities with a recording that showed a 3G user driving down San Francisco's winding Lombard Street. As a tiny dot appeared on a Google map and slowly wended its way down the street, the crowd roared its approval.
Maybe just maybe we are a step closer to the marketers dreams of real-time location based services.
Apple we love you and now we might even be able to afford your iphone!