Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 10 June 2008

V2.0 Apple iphone - faster, cheaper and much more

Steve Jobs revealed the new iphone yesterday and WOW.

Its 3G so much much faster, 3 x faster in fact than its predecessor. Good news for business users.

And it lasts longer (new phone can get 300 hours of standby time, five hours of talk time on a 3G network, five to six hours of high-speed Web browsing, seven hours of video and 24 hours of audio according to Jobs).

And perhaps most importantly in these economically challenged times it costs $199 — $400 less than the original iPhone.

Faster and cheaper so far so good.

Perhaps the coolest additional feature is the built-in global positioning via satellite. The older phone triangulates a user's position via cell-phone towers. The new one has a GPS receiver that can track a user in real time. Jobs showed off the GPS capabilities with a recording that showed a 3G user driving down San Francisco's winding Lombard Street. As a tiny dot appeared on a Google map and slowly wended its way down the street, the crowd roared its approval.

Maybe just maybe we are a step closer to the marketers dreams of real-time location based services.

Apple we love you and now we might even be able to afford your iphone!

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