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Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 31 March 2009

The power of mobile - as demonstrated by Comic Relief

The Daily Mirror reports today that £7.8million was donated to Comic Relief by text message, potentially a new World record.

We're very focused on mobile at the moment, and have been in various incarnations and lives for a decade now, but it really does feel like the channel is coming of age.

As mobile and internet continue to converge at pace, smart marketers as now engaging consumers in rapdily moving ways. We're launching mobile based gaming in the UK and Africa at the moment and we're as sure as we can be that the time is right, and the time is now.

1 comment:

Toby Constantine said...

I pitched Comic Relief in 1999 a mobile donations services and they passed saying no one would donate that way.

what a difference 10 years makes!

well done to them