Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 4 November 2008

Campaign for clarity of writing - Part One

This from Marketing Week:

"Integrated Voice of the Customer Architecture

World class companies have recognized significant value of connecting the Voice of the Customer (VOC) to downstream business results, and upstream to Voice of the Employee and to other key enablers. Maritz is a thought leader in designing and constructing Integrated VOC Architectures that integrate all of a company's VOC touch points and link them to financial and other business results, as well as to upstream enablers.

Clients partnering with Maritz benefit from best practice approaches gleaned from over 30 years of experience in Customer Experience work as well as cutting-edge advances in the state of the art of linkage modeling, convergent analysis, and business blueprinting."

There has to be a better way to write this text, without using the type of language and jargon that just smacks of "in-the-club-ism". For me, it's using language to preserve an air of mystique and commercial bafflement, to justify a large invoice. Clarity of thought should translate to clarity of writing, and clarity of implementation and results.

Maybe I'm wrong. What do you think?

No comments: