Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 10 November 2008

New age of austerity marketing

As the economic environment worsens it seems that marketers are rushing to re position their brands.

It's no longer acceptable (or sensible) to be flash.

Spending on expensive items (even for those that can afford it) is OUT!

Affordable and sensible is IN............

Great piece in the New York Times that captures this new paradigm very well

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