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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Friday, 28 November 2008

Independent - it was, but it's not now....

On the blog a couple of weeks ago (Nov 18th) I commented that the latest Slimfast round of redundancies at the Indy would lead to them being able to save cost by moving to smaller offices.

A prescient, and almost correct prediction, with news today that the Indy will be leaving Docklands to share Associated Newspaper's plush Kensington offices, so a smaller space in a much larger newspaper HQ.

In theory, this will allow them to share back office costs.

In practice, am I alone in thinking about Little Red Riding Hood? Poor innocent little Independent cosying up to the wolfish Daily Mail, all teeth, spittle and vitriol?

But what's in it for Associated? A few pennies for some spare office space in these recessionary times won't make that much of a difference. Or is a longer term strategy to attack The Times on two fronts in the pipeline?

It was Independent, but no longer. Remember this date, it's the day the dream finally died.

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