Gordon Brown's YouTube video of him picking his nose has been watched 630,000 times and the video of the Tory MEP Daniel Hannan haranguing him in the European Parliament has attracted more than two million hits.
These of course are unofficial uploads. It seems he does rather less well when using the channel formally. For example, his now politically infamous video message on MPs' expenses has been watched only 4,000 times.
Now rather disgracefully the PM has ordered the Number 10 tech team to disable the comments function. In doing so the public have been denied their right to free speech and feedback and Gordon has demonstrated his lack of understanding of the medium.
We say stick to press interviews Gordo.
Sent from my handheld