We forecasted this way back when on this blog and finally a publisher is giving it a go. Giving subscribers a free reader and the content over the air is brilliant and is the future. It will not only save money (yes it will - no more trees, print, ink, wholesalers, newsagents, vans etc) but it will enable NYT to reward subscribers with added value offers etc.
Welcome to the future and the beginning of newspapers return to form.
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