The average person in the UK watched 17 hours and 24 minutes of commercial TV a week for the first quarter of 2009, according to the Broadcaster Audience Research Board. This represents a 1.1% increase in commercial TV’s share of total broadcast TV to 63.5%.
Sounds like great news for the beleagured commercial TV sector, larger audiences must mean more money? In the same way that newspapers have never been read by so many people in their history before, thanks to digital, more eyeballs just don't equal more revenue.
Channel 4's merger with BBC Worldwide moves ever closer we hear, more to follow on that when the picture clears