Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 13 May 2009

More eyeballs don't equal more revenue either.....

The average person in the UK watched 17 hours and 24 minutes of commercial TV a week for the first quarter of 2009, according to the Broadcaster Audience Research Board. This represents a 1.1% increase in commercial TV’s share of total broadcast TV to 63.5%.

Sounds like great news for the beleagured commercial TV sector, larger audiences must mean more money? In the same way that newspapers have never been read by so many people in their history before, thanks to digital, more eyeballs just don't equal more revenue.

Channel 4's merger with BBC Worldwide moves ever closer we hear, more to follow on that when the picture clears

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