Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Thursday, 10 September 2009

Google saviour of newspapers?

How ironic is this - Google Inc. has proposed a micro-payment system that could be used by online publishers to charge for content, according a document posted Wednesday by Harvard University's Nieman Journalism Lab. Have a read.

With so many big brains and big budgets trained on cracking the content charging challenge one has to imagine that a (universal) payments solution is near but the much bigger question is not so much will consumers pay and partic young consumer, but how to get them to pay! Crack that and its in the bag! Payments is a technical challenge, the consumer aspect is much more complex and not solved in a R&D lab.

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