Lots has already been written about the ipad.
The nay sayers damn it as just an over sized iTouch and its fans say it's a radical step forward in convergence.
Whatever your point of view I'm pretty sure of 2 things:
1. consumer will buy it and in large numbers forcing more innovation, me-too products, and ultimately mass adoption. A great thing.
2.Whilst the ipad won't on its own 'save' print media (how can it?) it's launch marks a significant moment in the print industry's revolution - the moment when industry and consumer saw for themselves the future.
I'm a fan and I say thank you to Apple
Now it's time for the publishing industry to WAKE UP, stop whining and create e-content that people will 'want' to pay for.
The technology is arriving but it's less sure that the content is there to run on it.
No comments:
Post a Comment