Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Friday, 29 January 2010


Lots has already been written about the ipad.

The nay sayers damn it as just an over sized iTouch and its fans say it's a radical step forward in convergence.

Whatever your point of view I'm pretty sure of 2 things:

1. consumer will buy it and in large numbers forcing more innovation, me-too products, and ultimately mass adoption. A great thing.

2.Whilst the ipad won't on its own 'save' print media (how can it?) it's launch marks a significant moment in the print industry's revolution - the moment when industry and consumer saw for themselves the future.

I'm a fan and I say thank you to Apple

Now it's time for the publishing industry to WAKE UP, stop whining and create e-content that people will 'want' to pay for.

The technology is arriving but it's less sure that the content is there to run on it.

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