Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 19 January 2010

YouTube to show live sports

Cricket is not normally a sport we talk about on this blog, mainly because up until now the sport has been well governed by its television backers. Today however, the IPL (Indian Premier League) a twenty20 league noted for its extravagant salaries and very limited exposure in the UK announced they had completed a deal with YouTube to show 59 matches live, all around the world.

This is not the first time the online video channel has dabbled with big events, its streaming of a U2 concert proved very successful, and we feel that this is only just the start. The YouTube ‘brand’ is already well developed and with the much anticipated launch of Apple’s tablet coming soon it is possible live TV streamed from YouTube could become a staple for the modern media generation.

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