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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Monday, 22 March 2010

Apple ipad and USA Today (and Marriott)

Content providers may be thrashing about sending themselves crazy about what to do with the coming iPad tablet. Not USA Today, which has secured a rather un-Internet-like, dual-revenue stream as it debuts.

The paper will employ a subscription model, while a deal with Marriott Hotels has the hotel chain funding its iPad presence from day one. The sponsorship will last for the first four months after the device's April debut.

Whilst this is an rather traditional and dare i say it old fashioned approach its a practical one and one that newspapers know how to arrange and negiotate.

David Hunke, USA Today's president and publisher says the tie-up will
"do a lot to get ... our designs in front of many, many people,"

"Our guys were very excited about the opportunity -- we will be there," said Hunke in a gathering with analysts last week. "It will be classic, very unique USA Today design that was built for this device, as it was for the iPhone in a previous generation."

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