Facebook is now the top source of traffic for major news and entertainment portals such as Yahoo and MSN, according to traffic analysis firm Compete, and is “among the leaders” for other sites as well.
Although far from conclusive, this is just another sign of how the “social web” is becoming an increasingly dominant force in terms of driving traffic flows on the Internet — and that in turn makes it a growing threat for major web players such as Google, MSN and Yahoo.
Compete’s director of online media and search told the San Francisco Chronicle that a snapshot of web traffic from December showed 13 percent of the traffic to major web portals like Yahoo, MSN and AOL came from Facebook. Traffic from Google generated just 7 percent, which Compete said actually put it third in traffic sources behind eBay, which accounted for 7.6 percent.
If your core business depends on controlling and/or getting a piece of the web’s traffic flow, as it does for many of the Companies we are interested in, the social web is something you ignore at your peril.
Social web is a major focus for us and its why we are hooking up with really smart companies such as CitizenNet. These guys are experts in monitoring and managing social marketing campaigns and the stuff they are doing is very powerful.