Google shares were off 8% in late trading today as it posted a profits gain but fell short of estimates.
Whilst its hard to feel sorry for these guys its ours to wonder whether they arent a victim of their own success. Posted growth in this market would be enough for most brands to set the shares alight but not Google. They post gains and analysts say not good enough and shares fall - hard.
But its not that simple is it.
Clearly Google are not only a bell weather for the advertising industry but the entire economy . Any sign of slowdown adds more evidence to what we already know so well - we are entering an economic nuclear winter.
Its unfortunate for Google stock holders that the business has become economic 'canary in the cage'