Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Friday, 11 July 2008

TMG pan for digital ad gold abroad

Telegraph Media Group's partnership with AdGent 007, a global digital advertising services company to sell ads abroad, makes a lot of sense.

British Newspapers are very popular abroad and as recorded here in a previous post well over 50% of online usage of newspapers comes from outside the UK

The Telegraph does particularly well abroad - according to the latest ABCe audit, it recorded over 18.4m unique users globally, an increase of more than 150% over the previous year.

In a market where newspapers are experiencing the 'double whammy' of falling circulation and (fast) falling advertising revenues this kind of deal is very sensible and potentially very important.

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